The secret of “the happiest country in the world” from the perspective of a Finnish psychologist / Parastoo Azizi

For consecutive years, Finland has been chosen as the happiest country in the world. Frank Martela, a Finnish researcher in psychology and philosophy, warns against making the mistake of assuming that Finns are inherently happy. Rather, they work hard to earn the title of the happiest people. “In fact, it is more accurate to say […]...

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Nooruz no longer has the same atmosphere as before. / Keyomars Amiri

With just over a month left until the New Year and the celebration of Nowruz, the biggest ancient and traditional festival of Iranians, the markets were becoming crowded. The scent of perfume, rose water, incense, and spand were filling the air as vendors, especially street vendors, were setting up their stalls here and there. The […]...

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Violation of Women’s Rights and Its Impact on the Tourism Industry in Iran/ Sina Yousefi

According to official statistics, despite the presence of natural, historical and cultural attractions in Iran, the implementation of social and recreational restrictions and restrictions imposed by the specific laws of the Islamic political system has led to a lack of development in the tourism industry in Iran. These laws, especially in the field of women’s […]...

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The issue of mandatory hijab and prohibition of alcohol; what is the problem?/ Alireza Goodarzi

Can we have hope for the growth of tourism industry in Iran despite strict Islamic laws such as restrictions on clothing choices (for both men and women) and prohibition of alcohol? I answer the above question with one word: Yes! In the following article, I will discuss the reasons for this answer and address the […]...

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The tourism industry; a caravan that we have remained from / Saghar Rahimi.

One of the interesting topics for all of us who use websites and social networks is the content related to tourism and travel, which is produced and published by influencers and travel bloggers. In some cases, this content is produced with such high quality and accuracy that it keeps people informed about the details and […]...

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Iranian Hospitality in the Shadow of Forced Poverty of Economy and Culture/ Amir Abbas Kalehr

Many people outside of Iran tell me that they want to travel to Iran. They say, “We want to go see Iran. We’ve heard that Iranians make delicious food.” Most of them also say that, in addition to the food and desserts, they want to go and see the tourist attractions in Iran. They say […]...

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Iranian tourism revolves around zero degrees / Beloved Tavakoli

International tourism revenues reached $1.4 trillion in 2023 (1), but due to the inefficiency of the Islamic Republic, Iran did not have a significant share in this market. Although Iranian tourism officials claim to have earned $6 billion from the industry, this figure is not comparable to the income of neighboring countries such as Turkey. […]...

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Tourism in Iran, caught in a vicious cycle of stagnation/ Sajjad Khodakarami

At the entrance of Imam Khomeini International Airport in Tehran, a considerable number of passengers are passing through passport control gates; among this crowd, the number of foreign tourists is often very small. This is in contrast to international airports – even in neighboring countries in the Persian Gulf or Turkey – where the situation […]...

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Dos and Don’ts of the Tourism Industry in Iran / Saeed Maleki

Tourism refers to a collection of activities, services, and industries that provide travel facilities, including transportation, accommodation, food and beverages, retail shops, entertainment, medical services, etc. for individuals or groups who are away from home. It is a dynamic and competitive industry that requires the ability to constantly adapt to the changing needs and desires […]...

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Religious tourism, an opportunity sacrificed to ideology and mismanagement/ Morteza Hamounian

The intersection of Seyed Tir and Jomhuri streets in Tehran has another name: “Four Religions Square.” (1) Four Religions Square is where the Christian church, Jewish synagogue, Zoroastrian fire temple, and Muslim mosque are all located on one street. Iran is a land on the Silk Road, where the owners of different religions and beliefs […]...

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