As much as communication tools have a significant role in entertaining their audience and users, they have also simplified communication and created good and bad interactions between the world and its people. They have also placed them in the crossroads of eating or not eating. The information overload that entices them to eat and drink, also warns them that if they do, they will have a shorter lifespan, or develop various types of cancer and blood and skin diseases, or have high blood sugar and cholesterol levels.

The role of media, on one hand, in generating income and covering their expenses through advertisements, usually puts people in a vicious cycle. They neither enjoy nor have the ability to confront the world of capitalism that constantly advertises all these delicious treats for you. Yes, dear viewer, just reach out and cool off. Blow up paradise under your teeth.

Opposing dualities of encouragement and punishment.

“Weren’t things different in the past? They used to eat animal fat and were healthy until the end of their lives. There was no cancer, no high blood pressure; why? Because the air was good. Not only were their nerves calm, but their health was also good. And the science had not advanced so much. So why did everyone die of natural causes? Everyone was healthy and strong until the age of 90. Now even newborn babies have diabetes and heart disease.”

This is a very old memory; they say that they had neither a diet nor exercised, and they didn’t have all these diseases. By chance, they were not bound by any good or bad and everything was edible, and in the end, they didn’t even see the face of a doctor!

Of course, there is no document or evidence left from any of those predecessors that would indicate whether they were all immune to high blood pressure, diabetes, and various incurable diseases or not. However, now everyone is concerned about being affected by these types of diseases and having a healthy life with a healthy diet is one of the new aspects that is included in certain stages of life. These concerns are growing every day and even expanding.

Many people who are more involved in reading and researching are more concerned. Various medical and health announcements that are entered into people’s email inboxes every day warn them about how much harm soft drinks can do to their body, or how similar to acid they are, what oil does to the heart and liver, and how much impact chips have on intelligence and alertness; some of which are accompanied by shocking images. But all of these harmful and poisonous foods, colors, and snacks have a different appearance and form in audio and visual media hours after leaving the warning messages. All of them are attractive, edible, and desirable. They show such combinations that make one want everything in the moment. This desire, this eagerness to buy and eat, is actually a sign of the media’s success. Advertising has penetrated to the point where it has created a sense of need, and now the audience, the viewer and the listener, will want to buy without paying attention to their weight and health status. The

Financial commitments that affect ethics.

Media with higher levels of influence receive more attention and, in fact, more scrutiny is also placed on their productions. Groups with more important goals also rely on these media outlets more.

If one side of programs is about earning income, the other side is about developing and expanding ethics, education in various fields such as health, sciences, texts, or changing and improving social behaviors. Encouraging people to live a life full of health and happiness. Programs are not meant to guarantee the health and well-being of individuals, but they should, based on their mission, develop public awareness. This section is usually included in codes of conduct and charters, which can also be easily overlooked. However, for creating programs that fall into the second category, the solution is not just focusing on the first side for earning income. Like Robin Hood who stole from Prince John to give bread to the poor. The poor who then have to return the same money as taxes to Prince John.

In this section, the media, due to their commitment to their capitalist clients, make themselves obligated to generate more profit for them in order to gain their trust. They use all their resources and skills for this purpose. However, in this pursuit, they only have one ethical commitment to their audience, which they fulfill through short and concise programs on health, treatment, life, and healthy nutrition, but they often deviate from it. This commitment is usually pursued by institutions that are in the minority in terms of advertising and their goals are often in conflict with those of the capitalists. This conflict and the allure of material and financial gain always pose a serious obstacle to achieving the ethical goal of the media, and on the other hand, the fundamental rights of the audience.

The reality is that media plays a significant role in changing and improving lifestyles, creating new habits, or eliminating actions that are considered unacceptable through their programs, and they have taken advantage of this opportunity and capability. This is why one of the functions of media is education. On the other hand, audiences have the right to receive media content that is in line with their interests, helps their mental and physical well-being, and improves their quality of life. However, it is not possible to simultaneously provide benefits for both sides. In fact, with extensive and attractive advertising at high speed, media promotes consumerism, and on the other hand, it puts audiences in doubt as to which one to choose, ultimately causing them to suffer from guilt and remorse. Or, with a positive outlook, it can be said that it presents various attractive and colorful productions on a table and by showing them to the audience, it invites them to the small and insignificant table that we have set up on the other side and guarantees their